B453
Exploratory Research Report
Due:
Tuesday, October 7th at 12:30 pm
Oral Report: 15 Minutes
Maximum. Cover the material from the
Executive Summary
Written Report:
n
Executive
Summary (two pages maximum)
•
Exploratory
Research Objectives
•
Methodology: number of participants, how and when
conducted, how results were compiled, etc.
•
Key
findings (bullet points).
•
Tentative Conclusions/Hypotheses and Recommendations for Backcountry
•
Recommendations
for descriptive survey research: If
there are particular areas that should be focused upon or explored further,
outline them here.
•
Positioning
implications
n
Detailed
Report
•
For
every bullet point from Key Findings section, give verbatim quotes and/or
explain in more detail the comments given that led you to draw the conclusion
in the executive summary. Provide
evidence for every key finding and recommendation. Includes quotations as needed and expand on
issues leading to the key findings.
n
Back-up
Information (appendix)
•
In
depth interviews: Include the interview Guide. Each student provides detailed
notes from their in-depth interviews.
Document the participants – include a brief background profile of each –
use first names only to protect confidentiality. Explain how you
synthesized the data to come up with your findings
·
Focus
Group: Include the Discussion Guide and document the participants – include a
brief background profile of each – use first names only to protect
confidentiality. PROVIDE A VIDEO DVD or
VHS.
n
Positioning
Implications: Describe the how
Klīm is currently positioned, and, based on your research so far, how you
think they should be positioned the future and/or how the recommendations from
this project should be affected by
Klīm's positioning.
Be sure to include a list of determinant attributes, a positioning
statement, and a perceptual map