Conversion Rate Optimization

 

Steps (adapted from http://conversionresults.com/conversion.htm) 

 

  1. Identify site goals
  2. Determine and asses target audience
  3. Determine and optimal information flow structure
  4. Determine the sites value proposition and/or positioning
  5. Formulate a compelling message
  6. Include powerful calls to action
  7. Include supportive graphic design
  8. Test and refine

 

Factors that determine a high conversion rate http://www.marketingterms.com/dictionary/conversion_rate/

 

 

Interest level of visitor is function of having right visitor from the right place at the right time.  It deals mostly with how you got he/she to the site (effectiveness of pay-per-click campaign)

 

Attractiveness of the offer involves having a value proposition that is compelling.  Small impulse items typically have a better conversion rate than large shopping items.

 

Ease of process is “dependant on site usability which includes intuitive navigation and fast loading pages.”

 

Tips http://lunametrics.blogspot.com/2006/04/twenty-five-ways-to-increase-your.html

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Generalizations from Analytics http://www.lunametrics.com/conversionrate/assessment/

 

How to use Analytics to increase Conversion Rate

http://www.lunametrics.com/pdf/Increase%20your%20conversion%20rate.pdf

 

What is Google Analytics

https://adwords.google.com/support/bin/answer.py?answer=26803&topic=8186