AdWords Project
100 Points

This project will be given to the Yellowstone Hotel Systems at the end of the course.  This project should tell what you have done and what you would recommend they do with this clients Adwords campaign and its website.

1.       Historical Analysis

a.       Results: Tell what had happened with the Adwords campaign before you created your ad group and how well it was working.  Tell how well the landing pages are doing for SEO (SEO checklist).

b.      Trends:  Describe any trends that you have noticed.

2.       Current Plans

a.       Hypotheses:  Describe any hypotheses you were testing on the campaign

b.      Current Plan of Action:  Tell what you did to prove or disprove your hypotheses.

c.       Results:  Describe your results.

3.       Future Plan of Action:  Tell what you recommend that Yellowstone Hotel Systems should do in the future with this client (may include the following or more).