Campaign Creation Mini Project
30 points
Create and pause a campaign for your client, then send a summary e-mail of
the campaign to Chris Wallace
chris.wallace@yellowstonehs.com and to me. The purpose of the e-mail
is to obtain a maximum daily budget and approval for the campaign. Your
summary should include the following:
- Name of your new campaign (e.g. b451 ____________). It must begin
with b451.
- List of Keywords grouped by Ad Group
- Explanation of the "theme" of each Ad Group
- Ad text (at least one) for each Ad Group
- The URL of the Landing Page for each Ad Group
- Requested daily budget, the percent of total campaign for daily budget,
and justification why (e.g. I request a daily budget of $___ which is ___%
of the total daily budget for the client because...)
Return to B451 Syllabus