1) Business Model

a) Pay-per-click 1^st and basic SEO—sell something yourself

i) Advantage:

(1) Instant advertising results

(2) Fosters SEO and gives it time

ii) Disadvantages: Can be costly

b) ??Pay-per-click—affiliate

c) ??Pay-per-click--advertising

d) SEO—advertising

e) SEO—affiliate

f) SEO—sell something yourself

2) How to choose a product

a) Demand—find a product that has as many searches a possible

b) Competition—find a product where the competition isn’t too tough

c) How to think of ideas

d) Suppliers

i) How to get suppliers

ii) Guru.com

e) Tools

i) Keyword selection tools—no. of searches and related keywords

(1) SEO Book Keyword Suggestion Tool (works best in Firefox)

ii) Bid amounts

(1) Google AdWords Traffic Estimator Sandbox

(2) Spyfu.com

iii) Forecasts

(1) adword calculator2.xlsx

f) Technique

3) Testing your product—how can you find out if it will sell

a) Affiliate programs

4) Create the place to sell it

a) E-commerce

i) Ebay

ii) Cheap slightly technical option—Godaddy, Mercantec, Google Checkout

iii) Prepackaged store—prostores.com

5) Adwords

6) SEO

7) Analytics