United's Strategy

Please read the following article on proquest: New Chapter: As Airlines Pull Out of Dive, United Charts Its Own Course Based on this article answer the following questions.

Questions: You are marketer at United Airlines, and your job is to help predict whether United's strategy of pampering its best business and leisure traveler will work or not.  You have been asked to help with the situation analysis.  Be prepared to discuss the relevant macroeconomic trends in the market (demographic, sociocultural, economic, technological, and natural), and how attractive the market is. Also be prepared to explain what the industry is and whether or not it is attractive. 

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