B341 Marketing Management

Course Description

Part of the core for Business Management majors. Designed to provide students with a comprehensive introduction to marketing principles. Topics include consumer behavior, market segmentation, pricing, product strategy, promotion strategy, and distribution strategy. Includes the use of quantitative tools in the areas of market research, sales analysis, pricing and marketing cost analysis. Principles are applied to small and large firms, domestic and international companies, and consumer or industrial products or services.

Objectives

1.                  Students who successfully complete the course will achieve a solid foundation in basic marketing principles as follows:

• Understand the marketing concept, the role of marketing in society and in the firm, and the various factors that influence marketing decision making.

• Be conversant in the "language of marketing" used by practicing marketing managers. 

• Understand the major decision areas under marketing responsibility and the basic interrelationships of those decision areas.

 2.                  Successful students will also develop the following skills:

•  Critical thinking and analytical skills by applying qualitative and quantitative tools in  analyzing customers, competition, pricing, and  marketing strengths and weaknesses. 

•  Problem solving, project management, teamwork and communication skills by successfully completing a series of marketing projects in a team setting:

• Market Research, Segmentation and Target Market Selection

• Product or Service Strategy

• Distribution and Customer Service Strategy

• Marketing Communications Strategy

I do not round so if you get an 89.99999999999999999999 it is still a B+
 Class Policies

Late assignments will be marked down by 20%   No work accepted more than one week late. 

Team assignments require the involvement of all team members.  A peer evaluation will be conducted at mid-term and at the end of the course; point totals will be adjusted on all team projects to reflect peer evaluation input.

If an assignment is late due to a medical emergency or family tragedy, leave a message on one of our answering machines and we will work with you.  Trips home, etc are not excuses for late work unless emergencies exist, so plan accordingly.  You Oct turn work in early if you are planning to miss a class.                        

Extra Credit is not in either instructor’s vocabulary.  Don’t even think of asking for it.

If you are caught cheating I will recommended the most severe punishment possibly even withdrawal from the University.

The Code of Honor and Dress & Grooming standards apply and will be enforced.    Academic honesty is required and any violation with be dealt with according to the University Academic Honesty Policy

In compliance with applicable disability law, qualified students with a disability Oct be entitled to a reasonable accommodation.  It is the student’s responsibility to disclose to the SSD office any special need he/she Oct have before the end of the first week of class.  The SSD office is located inside the Learning Assistance Center.

B341 Class Schedule
SUBJECT TO CHANGE AT INSTRUCTOR DISCRETION

Last updated: 06/13/2008

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