Aspen Grove Apartments

Focus Group Discussion Guide

Introduction (10 minutes)

1) Greeting

2) Purpose of focus group

3) Group rules

a) Role of moderator

b) Recording equipment

c) Confidentiality of comments (no right or wrong)

d) Speak one at a time and as clearly as possible

e) Etc.

4) Brief get-acquainted period—name/majors/occupations/hobbies

5) Explain that we are looking for what is most important to our target regarding apartments

Concept 1

1) Tell what you like most and least about your current residence—explain it too

2) Note taker: list positive attributes

Concept 2

1) Rank order positive attributes

Etc.