Chapter 16

Selected Quotes

· “People who go into business and don’t think about advertising don’t make any money. These people are called ‘morons’.”

-Robert M. Beesley

· “I’m starting with the man in the mirror. I’m asking him to change his ways.”

-Michael Jackson

· “This is what I got to say to ya all. Stay true to yourself and you will never fall.”

-Mike D

Beastie Boys

· “Advertising isn’t everything, it’s the only thing.”

-Robert Beesley

The 1^st

· “It’s not for sale, Francis.”

-Pee Wee Herman

Pee Wee’s Big Adventure

· “Heavenly Father seems to think advertising is so important that he only calls Prophets to do it for Him.”

-R. Maeser Beesley

· “Guerrilla selling means breaking with convention, using time, energy, and imagination instead of brute persuasive force. It means getting to know your customers so well that they refuse to do business with anyone else. It means the customer, not the salesperson, makes the major decisions about what gets sold and how they want to buy it. It means solving the customers’ problems and enlisting them as allies.”