This syllabus was last updated 04 Sep 2001
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INTRODUCTION TO BUSINESS (B101)


             Instructor:    D. Mark Nygren
E-mail Mark Nygren
Office:            Smith Building- Room 407 (Available by appointment)
 Phone:            496-1846
Texts:            Contemporary Business (by Boone and Kurtz)
Credits:        3 Semester hour    

Course Description

            An overview of all functions of business, including human resource management, production, marketing, accounting, finance, and international business. Exposure to principles applicable in both small and big business settings. Designed to give the student exposure to the various career opportunities in business.

Course Objectives

Each student will be able to:

1. Understand the role of business in the economic and social development of the community, nation and the world.
2. Be familiar with the different forms of business enterprise.
3. Understand the fundamentals of management, marketing, and finance.
4. Gain an appreciation for how quality, teamwork, communication and customer service can lead to success in business.
5. Learn common business terms jargon) for each functional area of business.
6. Develop a set of personal business career options.
7. Receive instruction on business management as a major and have fun learning about business.

Grading Components

Evaluation:  Grades will be based on the following point system.          930 possible

REVIEW EXAMS (4)----------------------------------------------400 points

Review exams will cover key terms and review questions from each chapter, as well as key points made in class discussion. Class lecture will cover text material with emphasis on discussion. The Exams will be conducted in the testing center or in the classroom.

FINAL EXAM-------------------------------------------------------100 points

Comprehensive Final over the entire course. Exam given on scheduled time and date in the regular classroom or testing center. All exams are subject to changes in dates or number of exams given.

BUSINESS JOURNAL--------------------------------------------150 points

You will be responsible for keeping a business journal. This is your journal; make it a masterpiece that you can be proud of.  It should include your thoughts, feelings, impressions, and assignments you will be given. This will be graded by you on a self-evaluation.  Excellent 150, Good 100, Fair 50. BE HONEST! You know how much time and effort you have put into your business journal.

PERSONAL AND TEAM-BUILDING ACTIVITIES-----100 points

During the semester, you will have the opportunity to participate in some personal and team-building activities.  Please make every effort to participate and contribute to these activities.  These activities are intended to help you become a better person, have fun, and learn the value of teamwork and leadership, which are valuable skills in the world of business.  Each activity is worth 20 points and should be included in the appendix section of your business journal.

RESEARCH PAPER-------------------------------------------------100 points

Your team must seek out a business topic that relates to your assigned subject or topic covered in your text.  Some possible resources might be magazines, business journals, government publications, or other books related to your subject matter.  Some additional resources you might consider are Proquest, Academic Abstract, and Newsbank.  These can be found on the library webpage under internet resources.  Your team should submit a three-five page typed paper, double-spaced on your topic.  Include a copy of any articles or resources you used to compile your research paper.  Your research paper should pertain to material covered in the textbook.  

Each team will also have the opportunity to share an oral, 10-minute presentation on their research paper.  Please plan on presenting a professional presentation using PowerPoint or other visual material.  Your oral presentation should incorporate some material from the text as it relates to your research topic.  

Executive Seminar Speakers-----------------------------------40 Points

Each semester there will be various executives coming to speak on campus.  You will be required to attend these seminars and submit a one page, double-spaced typed, summary of what you learned and plan to apply from the presentation.  

·        October 4 – 2 p.m., Taylor Chapel/Patricia Kempthorne

·        November 1 – 2 p.m., Taylor Chapel/Steve Gibson

RESERVE LIBRARY READINGS------------------------------------40 Points

You will be responsible for two readings from the Reserve Library, Jesus Christ the Perfect Leader and Corporate Culture.  In the article, Jesus Christ the Perfect Leader, please address the following questions along with your summary:

1.  What did you learn about leadership from this article?

2.  What characteristics would you like to acquire in your own leadership style that were discussed in this article?

In the article, Corporate Culture, please address the following questions in addition to your summary:

1.  What is Corporate Culture to you and why does it have an impact on organizations?

2.  What was unique about Amy's ice cream culture and if you were to start an organization what kind of culture would you like to create?  


Grading Scale:

93% - 100% = A

80% - 82.9% = B-

67% - 69.9% = D+

90% - 92.9% = A-

77% - 79.9% = C+

63% - 66.9% = D

87% - 89.9% = B+

73% - 76.9% = C

60% - 62.9% = D-

83% - 86.9% = B

70% - 72.9% = C-

below 60.0% = F


Class Policies and Important Points

1. No assignment will be accepted late. You need to learn to be responsible and complete your assignments on time. If an assignment is late due to a medical emergency or family tragedy, leave a message on my telephone and I will work with you. Trips home, etc. are not excuses for late work unless emergencies exist, so plan accordingly. You may turn work in early if you are planning to miss a class.

2. The Code of Honor and Dress & Grooming standards apply and will be enforced.

3. Plan on taking the final exam at the date and time indicated on the schedule. Check travel plans now. I cannot accommodate everyone who wants to leave early.

4. If you have a diagnosed disability, or believe you have a disability that may require reasonable accommodation on the part of Ricks College, please call 1-800-we-care to make an appointment with Red Taylor, Director at the center for students with disabilities.  "In compliance with the applicable disability law, qualified students with a disability may be entitled to 'reasonable accommodation.'  It is the student's responsibility to disclose to the SSD office any special needs he/she may have and to provide the appropriate documentation of the disability.  The SSD office is located inside the Learning Assistance Center, McKay Library 1st floor."

5. The emphasis in this course will be on material discussed in class; therefore, attendance is very important. Because the course will be conducted primarily on a discussion basis, it is very important that the student read the text and other materials so that he or she is prepared to participate in class discussions.

6. Learning outside the classroom: What happens out of the class can be as important, or more important than what happens in the class. For every hour of class, you should spend 3 to 6 hours a week in out-of-class learning activities. Learn to Love Learning!

7. Attendance Policy: One of the most important parts of your grade and certainly what you get out of the class will be your attendance. We both have the responsibility to be active participants in the classroom. If your not here, we all miss out!! Attendance will affect your grade as follows:

1-2 absences = no grade drop

6-7 absences=2 grade drop

3-4 absences = l grade drop

8 or more = F grade

8. Learning Styles: We all have different learning styles. It is challenging to hit every ones Hot Button every time we meet. As a teacher, you can interest all of your students some of the time; you can interest some of your students all of the time; but you can't interest all of your students all of the time.

 

STANDARD CODE OF CONDUCT

DEMAND THE HIGHEST ETHICAL STANDARDS FROM YOURSELF.  The collaborative and team oriented nature in this class means that there are many group projects both in and out of class.  It is inevitable that you will have opportunities to hand in work that is not your own.  Remember when these opportunities present themselves that you are being trusted and challenged to uphold the highest standards of ethical behavior.  We want you to learn from your experiences in this class and at BYU-I in general, that you need to be able to trust each other and yourself to make the ethical decision.  Accordingly, cheating, plagiarism, and other cases of intellectual dishonesty will not be tolerated, and will be referred to the judicial board for review.

TAKE PRIDE IN YOUR WORK.  Business leaders know that everything they present to the public reflects on them and their organization.  Long-term success comes only to companies and individuals who produce the highest quality products and services, and deliver them in a timely fashion.  Every paper, presentation, and project is an expression of the pride you take in yourself and your work.  Make every effort to write well, meet deadlines, and take the time to make both the format and the content of your work of the highest quality.  This may mean writing one more draft, double checking spelling and grammar, or reviewing overheads and practicing your presentation one more time.

DEMONSTRATE RESPECT FOR YOURSELF AND FOR OTHERS.  Managers make decisions and try to influence others to implement them.  Thus, if you are going to be a manager, you have to learn how to make others accept and respect you.  You must show yourself to be worthy of their respect and show that you respect them.  Your professional demeanor sends messages about your leadership ability and level of dedication.  You can earn a lot of credit here for doing some very basic things. 

TREAT YOUR STUDIES AS YOU WOULD TREAT YOUR FULL-TIME JOB.  Your courses are the primary reason for you to be at BYU-I.  You and your family have made a large investment in them.  Few professionals today are successful with anything less than a full-time commitment.  To maximize the return on your investment, you should treat your course work as your highest BYU-I priority. 


 

Class Schedule and Outline

THE FOLLOWING REPRESENTS A TENTATIVE SCHEDULE FOR THIS CLASS. THE INSTRUCTOR RESERVES THE RIGHT TO MAKE CHANGES, DELETIONS, CORRECTIONS, OR ADDITIONS DURING THE COURSE.

Part 1:

·         BUSINESS IN A GLOBAL ENVIRONMENT- approximately weeks 1-4, Chapters 1-4

·         Business overview, ethics, social responsibility, economic challenges, global competition

Part 2:

·         STARTING AND GROWING YOUR BUSINESS -approximately weeks 5 and 6, Chapters 5-7

·         Business organization, Entrepreneurship, relationship era

Part 3:

·         MANAGEMENT: EMPOWERING PEOPLE - approximately weeks 7-9, Chapters 8-12  

·         Management, Human Resources, Empowerment, Teamwork, Communication

Part 4:

·         MARKETING MANAGEMENT-approximately weeks 10 and 11, Chapters 13-16

·         Product, Price, Place, Promotion

Part 5 & 6:

·         MANAGING TECHNOLOGY AND FINANCIAL RESOURCES-approximately weeks 12-15, Chapters 17-21

·         Technology and Financial Management

John A. Widstoe on Education:

... to be merely mentally trained is to be only partly trained.  The man whose mind only has been trained may be likened to the ship with great engines and a huge propeller, ready to drive the ship forward, but without rudder, chart, compass, or definite destination. When we add to the man, so trained, spiritual training, then it is as if we add to the ship, with its wonderful machinery, a compass, a chart, a rudder, and a dependable intelligence which controls the whole machinery, above and below deck, so that the vessel may reach a safe haven, according to a definite purpose.

Joseph Smith Jr. on Doing it Right:

"If we start right, it is easy to go right all of the time; but if we start wrong, we may go wrong, and it can be a hard matter to get it right. "



 

BUSINESS JOURNAL

You will be responsible for putting together a business journal. This should be a three ring binder that includes the following sections:

# 1: Business quotes and Scripture references: With each chapter, I will be sharing a quote and scripture that I feel pertains to the topic. Please write down any that you like or find beneficial. If you have a scripture or thought that might pertain, please share it and include it in this section.

#2 Chapter Summaries: You will be asked to select six chapters to write a brief summary, like a news report on what a given chapter is about. It will also include your own opinions or "editorial comments" regarding the chapter, i.e. what you learned from it, and how you can apply the information to you personally.

#3 One-Minute Essays: Periodically you will be asked to write a one minute essay on what was just discussed in class. Come prepared not only to write it, but also to share your thoughts with a classmate as well as the entire class.

#4 Research Paper:  Include a copy of your research paper in this section.

#5 Web sites or Cool Links: We will share various sites throughout the semester, please keep a list of these sites for your future reference and any articles from the web that are of interest to you in this section.

#6 Text Exercises: You will be asked on occasion to complete some of the text exercises at the end of each chapter. Please make a section that will include any web, you make the call, or experiential exercises.

#7 Class Notes: To learn effectively you need to engage in active listening. A good way to do that is to take notes on all the profound things I say and mark, underline, and put notes of interest in your text. Make an effort to be an active listener.

#8 Appendix: Copies of any reserve articles, outside readings, case studies, or any other handouts of interest.

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