Communication 260

Test Two Study Guide

Units 6 – 10

Unit Six: History of Television Broadcast Media

Philo T. Farnsworth

Experimental television stations

First public demonstration of electronic television

FCC freeze on new station licenses

First videotape recorder

Unit Seven: How Video Works

NTSC

Scanning

U.S. analog TV scanning lines

HDTV scanning lines

VHF/UHF channel allocation

Fields and Frames of video

Satellites and geosynchronous orbit

Aspect ratios

Unit Eight: Broadcasting & Cable TV Today

Big Four networks

LPTV

Cable subscriber pyramid

TV station organization (departments)

Unit Nine: Television Programming

Roper Studies

TV News command structure

Conventuring

Two phases of TV news

Prime Time schedule

Television Seasons

Cooperative Advertising

Unit 10 – The Business of Broadcasting (Chapter 7)

Oligopoly

Cooperative advertising

Adjacencies

First-run syndication

Radio station sweeps periods

Cable company revenues

“Scatter market”

Miscellaneous (will be found in these units)

Radio as personal medium

Radio’s reach

Audience analysis

Public Television and advertising

Syndicators and syndication

NATPE