Communication 260

Test Three Study Guide

Units 11 – 17

Unit 11 – Ratings and Audience Feedback (Chapter 12)

First national radio survey

C.E. Hooper survey

First mechanical Nielsen device

Nielsen Television Index

Television sweeps times

HUT

Rating

Share

Unit 12 – Rules and Regulations (Chapter 10)

Scarcity theory

Pervasive presence theory

Historical and current make-up of FCC commissioners

FCC’s primary function

FCC and District Court of Appeals

TV station owners national audience cap

Unit 13 – Self-Regulation and Ethics (Chapter 11)

NAB TV Code of Ethics

Written policies of ethical conduct for journalists

Program content and Standard and Practices departments

Action for Children’s Television

Unit 14 – The Internet and New Media Today (Chapter 6)

CEEFAX

MiniTel

ARPANET

Tim Berners-Lee

Mosaic

Domains

URL

Peer-to-peer file sharing

Napster in court

Unit 15 – Effects (Chapter 13)

Scientific method

Laboratory research

Hypodermic needle theory

Content analysis

Specific-effects theory

Television violence and aggressive behavior

Longitudinal research

Cultivation theory

Unit 16 – The International Scene (Chapter 14)

Paternalistic media system

BBC economic support

“Broadcasting” in China

Communist Party philosophy of media’s function

Canadian “cabled” homes

Canadian radio format requirements

Today’s Voice of America