Brother
Lundin's Home | Business Department Home | BYU-I Home
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Prerequisites: |
None |
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Faculty Name & Info: |
W. Kent Lundin |
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Office: |
Smith 231a |
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Email: |
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Office Hours: |
MTWTF 10:00 - 11:00, MW 2:00 - 3:00 |
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Text: |
Online |
Course Description--Web Business I
This course is designed for any student interested in building a web-based business. Students will go through the necessary steps to build and launch a web-based business that is capable of accepting online payments.
Learning Outcomes
Successful students will:
Evaluation
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Descriptions |
Points |
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2 projects @ 100 points, 3 projects @ 35 points, and one @ 25 points |
330
pts |
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Lessons Learned Blog:
First Post @ 10 points, First Half Check @ 20 points, Second Half
Check @ 20 points |
50 pts |
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Participation: 1st third @ 30 points, 2nd third
@ 30 points, 3rd third @ 40 points |
100 pts |
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TOTAL |
480
pts |
Grades
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B+
87% |
C+
77% |
D+
67% |
F
<60% |
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A
93% |
B
83% |
C
73% |
D
63% |
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A-
90% |
B-
80% |
C-
70% |
D-
60% |
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NOTE: No rounding--if you get 89.999999%, that is a B+ |
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Class
participation
·
-1
= Distraction…. comes late, leaves early, laptop up when should be closed, phone
rings, texting, not engaged to the point
of comments are a distraction—takes class back to area already covered,
disengaged i.e. makes comment and then disengages for the rest of the
discussion.
·
0
= Absent
·
1
= Makes at least one comment. General comments such as case facts. This student is prepared, respectful, and is
not a distraction to the learning environment but their comments are not viewed
as having great depth.
·
2
= Makes at least one comment. Comments
demonstrate depth of analysis and preparation.
Comments build upon other student comments. Follows the Rules of Engagement. A score of 2 would meet the class expectation
and would be the participation grade denominator.
·
3
= Comment would represent a meaningful insight that would come only by serious
preparation, sincere and active listening, and meaningful analysis. These comments take the discussion to the
next level.
** Unprepared to open the discussion… 1/3 grade
deduction i.e. B + à B
Class Policies
Late assignments
will be marked down by 20% No work
accepted more than one week late.
If an assignment
is late due to a medical emergency or family tragedy, leave a message on my answering
machine and I will work with you. Trips
home, etc are not excuses for late work unless emergencies exist, so plan
accordingly. You may turn work in early
if you are planning to miss a class.
The Code of Honor and Dress & Grooming standards apply and will be enforced. Academic honesty is required and any violation with be dealt with according to the University Academic Honesty Policy
Policy on Sexual Discrimination/Harassment
Title IX of the Education Amendments of 1972 prohibits sex discrimination against any participant in an education program or activity that receives federal funds, including Federal loans and grants. Title IX also covers student-to-student sexual harassment. If you encounter unlawful sexual harassment or gender based discrimination, please contact the Personnel Office at 496-1130.
Reasonable
Accommodation for Students with Disabilities:
Brigham Young University-Idaho is committed to providing a working and learning atmosphere which reasonably accommodates qualified persons with disabilities. If you have any disability which may impair your ability to complete this course successfully, please contact the Services for Students with Disabilities Office, 496-1158. Reasonable academic accommodations are reviewed for all students who have qualified documented disabilities. Services are coordinated with the student and instructor by this office. If you need assistance or if you feel you have been unlawfully discriminated against on the basis of disability, you may seek resolution through established grievance policy and procedures. You should contact the Personnel Office at 496-1130.
B
250 Tentative Class Schedule
Tools and Resources Past Students Sites
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T/Th |
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2/23 |
Orientation Descriptions
of Projects |
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2/25 |
Choosing a business--Business Model and Idea Generation Reference: Business Models on the Web & BizThoughts Brainstorming Business Ideas Russell Brunson and his Secret Magic Box, Internet Business Models |
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2/30 |
Choosing a business—Demand and Competition Reference: Entrepreneur.com 3 pointers for Choosing an Business to Start & Opportunity Recognition &Choosing a Product or Service to Sell & Creative Brainstorming Techniques & How to Use The Google Keyword Research Tool |
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5/2 |
Sourcing the Product--Broker, Manufacturers, and
Wholesalers In Class: Discuss what the class discovered and introduce
the Project
#1 Choosing A Business Ideas (Version 9) References: Alibaba.com, globalsources.com, SmallVolume.com, gowholesale.com |
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5/7 |
Sourcing the Product--Affiliates and Drop Shipping Reference: Zero to a Million Users Dropbox and Xobni lessons learned Commission Junction's About Affiliate Marketing Do one of the following: Amazon Associates Program (click through all the "Continues" and be prepared to explain this program), Bass Pro Shops Affiliate Program or REI Affiliate Program; Drop Shipping: Entrepreneur.com on drop shipping and/or MyMiracleBaby.com drop shipping program and/or Drop Shipping PowerPoint, productsourcing.com and/or 20 Best Drop Shipping Companies Advance preparation: 7 Things for a New Affiliate Site and What should I know as an affiliate advertiser? |
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5/9 |
Work Day |
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5/14 |
Choosing a Site Builder Reference: Spreadsheet for
Deciding on a Site Builder |
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5/16 |
Choosing a Host Advanced Preparation: Selecting a Web Host from oncallgeeks.com, Domain registration
through Weebly |
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5/21 |
Site Design Guidelines |
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5/23 |
Credit Card Payments |
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5/28 |
Legal Structure & DBA's Objective: Become
informed enough to decide on a legal structure for their web business Reference: Idaho Secretary of State Business Entities, eHow—Do I Need a Business
License for an Online Business |
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5/30 |
Forms,
Fees, and Applications Objective:
to know what forms, fees, and applications are needed to ensure your web
business is legal. |
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6/4 |
Starting Your AdWords Campaign ·
What locations and do you want
your ad to show in? Why? ·
What devices do you want your ad
to show on? Why? ·
Did you choose automatic or manual
bidding options? Why? ·
What is your daily budget? Why? Reference: AdWords Beginners Guide,
Google AdWords
Intensive, PowerPoint for Google AdWords
Intensive |
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6/6 |
Keywords
Basics Advanced Preparation: Read as much
of Generating and Editing Keywords as
you can handle. Read Komarketing Associates
200+ Negative Keywords to Consider for B2B PPC for negative keyword
ideas. Read 7 Overlooked Sources of Keyword
Data |
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6/11 |
Ads
and Ad Groups Advance
Preparation(optional): Read 31
Killer writing AdWords Ads Tips and/or 12 Tips To
Writing Effective Google Adwords Select
Ads, Short
Sentences Sell: How to Make a Big Bang with Little Words. and/or Advanced Adwords and SearchEngineMarketingBlog on
Dynamic Keyword Insertions Searchenginejournal on
Ad writing, Why
has Google Suspended My AdWords Affiliate
Campaign?
Introduce: Individual Project
#3 Starting an Adwords Campaign Due on 3/5 |
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6/13 |
Relevance and Quality Score Advanced preparation (optional): Read What is Quality Score and how is it calculated?
and if you really want to understand quality scores read How to Master the Google Landing Page Quality Score and Note on Changes to Quality Score,
10 Ways to Increase Your Adwords
Quality Score
and Anatomy
of an Auction
(Wired) |
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6/18 |
Installing Google Analytics and Work day for AdWords Campaign Preparation:
Read: Introduction
to Analytics, Get Started,
Set Up Tracking Overview,
and Set Up the Tracking Code. If possible set up the Google Analytic
tracking code on your website. Be
prepared to show how you set up the tracking code including where you put it
on your site. Note: Switching to Google Analytics may seem like we are jumping around too much, but you need to get Analytics installed as soon as possible so you start accumulating important data. We will discuss Analytics more, later in the course. 2nd half of class work on AdWords Campaign Due: Individual Project #3 Starting an Adwords Campaign Reference: How to Install Google
Analytics in WordPress and Weebly, How
to Install Google Analytics in Wix |
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6/20 |
ROI and Conversion Tracking Reference: Google Checkout Merchant help for
BUY NOW BUTTONS,Tracking PayPal with Google Analytics and
Google AdWords,
Adwords Conversion Tracking and Paypal or page 9 of Conversion Tracking Guide Conversion tracking setup guide, Counting a Conversion When a Link is Clicked, Will Your E-commerce Company Make It? How to Tell |
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6/25 |
Optimizing Keywords and Ads Objective: Learn to
optimize your AdWords campaign and your website to
better accomplish your campaign goals Advanced Preparation
(optional): Find Relevant Keywords Using the “See Search Terms”
Report, How to Get Google AdWords
& 10/10 Quality Score, and Delete Duplicate Keywords |
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6/27 |
Landing Page Optimization and Analytics Experiments |
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7/2 |
Google
Analytics Overview Due: Lessons Learned Blog Check (see I-Learn) |
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7/4 |
Basic SEO Introduce Project #4--SEO Before Woorank (see Brainhoney) |
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7/9 |
Introduction to Social Networking
Preparation: Read How to Use LinkedIn (pardon the spacing issues on the page) and go through as much of Step-by-Step Guide to Your Social Media Success as you are willing to learn. Be prepared to tell how you could use LinkedIn to help further your career. Come up with the three questions that you would like clarification on in using LinkedIn. Reference: Social Media Cheat Sheet for Small Businesses Introduce Project #5 SEO After Woorank (see Brainhoney) Due: Project #4--SEO Before Woorank (see Brainhoney) |
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7/11 |
SEO--Ranking and Link Building Preparation: Use seogroup.com to see how your Website ranks for SEO purposes. Read and research as much as you can so you can understand what the report means. Be prepared to present your site's report in class. Read seomoz.org's Advanced Link Building Strategies and be prepared to discuss what you have done or could do to build links for your site. Read searchenginesjournal.com's Link Building Strategies: Checklist Reference:
SEO Basics Tutorial, Domain Selection, Keyword Selection Web Page Optimization, and Link Building, Google and Flash Google Webmaster Guidelines, SEOmoz.org Beginners Guide to SEO, Search Engine Ranking Factors, Backlink Checker, Top Web Directories Top SEO Mistakes You Must Avoid (Cheatsheet) |
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7/16 |
Social Media for SEO Preparation: Read How to Use Social Media To Effectively Improve SEO and Facebook for Business. If you haven’t already created a personal profile and/or fan page, create one. If you are already on Facebook, use Facebook to help your web business. Be prepared to present to the class. Reference: Developing a Social Media Plan, The True Nature of Social Media ROI, Social Media Cheat Sheet Due: Project #5 SEO After Woorank (see Brainhoney) |
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7/18 |
Project Work day. |
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Final Class Session—Present
your site and campaign. |
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Web Analytics with Adwords |
Brother Lundin's Home | Business Department Home | BYU-I Home
Last updated: 03/22/2011